A free framework · aivaluecanvas.com

The AI Value Canvas

One page to find, score, and own the AI value in your software company. Built from real engagements, not theory. Free.

Discover. Score. Count. Own.

The AI Value Canvas: nine boxes across four moves - Discover, Score, Count, Own

The canvas. Nine boxes, one page, a 90-minute session with your leadership team.

One page · 5 formats

The Canvas

PDF, PNG, PowerPoint and Excalidraw. Print it A3, project it, or edit it. Licensed CC BY-SA 4.0: use it, share it, teach with it.

Download the package
7 pages · workshop-ready

The Field Guide

Run your own 90-minute session: the agenda, the facilitation rules, 1-5 scoring anchors for all 14 factors, and a complete worked example.

Download the package
Installable · for Claude

The Skill

The canvas that fills itself. An installable AI skill: it interviews you, or reads your meeting notes, and produces your completed, scored canvas.

Download the package

Download the Package

The canvas in five formats, the field guide, and the skill. One package.

    We respect your inbox. No spam, ever. You'll occasionally hear from us with practical AI tips for go-to-market — sales, marketing, and revenue operations. Unsubscribe anytime with one click.


    Instant access. Confirm your email (check also your spam folder) and get the full package right there.

    Lukas Hertig

    Where this comes from

    I spent twenty years building the automation layer that ran the web-hosting industry: EUR 240M in ARR, a EUR 1.5B exit, fifteen acquisitions. In 2024 I started applying that playbook to AI, at European software companies.

    The method behind this canvas came out of real engagements: at one EUR 100M+ European software company it meant eleven discovery sessions, thirty-six opportunities scored, and a working system in the first thirty days. When a frontier lab switched off two models mid-engagement, nothing had to be rebuilt. Both lessons, the scoring and the independence, are in these nine boxes.

    The canvas is free because knowing where your AI value sits should not cost money. Executing on it is a different job, and that one we do for a living.

    Lukas Hertig · Created in Switzerland, where one-page canvases apparently come from. :)

    A self-run canvas gives you a ranked, argued-over list. Calibrated scoring, a board-defensible ROI model, a data classification, and a working prototype on your real stack are the 30-day audit.

    Book 30 minutes with Lukas

    No pitch deck. You bring one workflow, you leave with recommendations either way.